Where will you be my darling? Where will you be when the dark is rising?
Friday, April 8, 2011
So, my last classes are officially done. My time in TOA is officially done. All I have left is a graduation exhibition. And it'll finally, be all over. So, I need to cover some ground. Let's start with my last few subjects.
The third week of March was one hell of a week because it was the final week of Practical Project, which is the subject that we had to redesign a client's packaging, as well as come up with their SMP, taglines, marketing, and all that. It's literally like a real life job here, for an actual client, BioEnergy Technology, that produces enzymes for consumption and health. The team members in class were chosen randomly, so I ended up with Kin Yaw, Mei Linn, Hui Han, Soon Chit and Wee Hian (yes, the very same one I had a problem with last time). It was actually quite an average team. We didn't have any insane gods or goddesses in our team, and no slackers either. It was pretty well balanced.
Over the weeks of the semester, we did our work as planned, and did work so efficiently that pretty often we had nothing to do once our respective jobs were done. This, plus a pretty good design with everyone's contribution, led to us not being all too worried when it came to showing stuff. Our first meeting with the client went well, and I had to present. And for the final presentation, I had to present too. The time leading up to the final presentation was funny though.
First, I was in college since 11am. Then all of us were in the classroom F3 (or F4), till 10:30pm, when we were shoo-ed. We still wanted to record the radio ad, and we needed a quiet place, so we snuck into the AVH and waited for the staff to close the doors and stuff. What we didn't realize was that he actually locked certain portions of the building, which were inaccessible through the main hallway. Luckily for us, the AVH connects to the main building thats still open, and to the section that's locked. God knows what we'd do if we were really stuck. Lol. So basically, we had free reign in the AVH!
We continued our work, and around 5am, most of it was done. I was finished with my portion, so I had to rehearse the presentation. The presentation would be in the AVH itself, so I had some early experience to see what it would be like. Heh. Originally we thought of having three people present; Kin Yaw, Mei Linn and I. Kin Yaw said he couldn't, wasn't confident, and backed out. Then while rehearsing, Mei Linn kept messing up, so she asked me to try her part. So I did. And I did better, so they ended up shoving the entire presentation to me. Great. My first presentation to an actual client and I end up being the sole presenter. Hell, it was pretty nerve-wracking! And since I was so tired, I messed up my lines a bit, and memorization wasn't that good. Either way, I went home at 5:30am, and woke up at 7am to go back to college. I dressed super formally, and went to school. With less than 2 hours sleep. Ho ho.
After settling down and getting all the slides in proper order and stuff, we listened to all the groups present. The designer for Petronas, Malaysian Airlines and a few other major brands was present, so it didn't help when it came to nervousness. Here was a legitimate bigshot with plenty of experience. Aside from him, were some other staff from BioEnergy. The first few groups didn't impress the bigshot at all. In fact, he seemed pretty disappointed, and he barely gave any comments, except for negative ones. Lol. So when it was my group's turn, I was wary of having him say negative things at the end of my presentation too. When I began, I was really nervous, 'cause it was a freaking client. Plus a bigshot. Naturally, I spoke too fast, and my group mates whispered to me to slow down. After the first introduction, I managed to slow down, catch my breath, and present more slowly, and chilled out. I kept myself pretty casual in words, and spoke clearly, loudly, and yeah. I was pretty proud. At the very end we had quite an applause and the bigshot stood up and said "Congratulations!". I was like what? He congratulated us for being the only group so far to bring across BioEnergy's products well, and that our group's ideas were superb, well designed, and made very good sense, especially with our tagline "Renew. Refresh. Reborn". The only issue he had was a slight differed opinion on the print ads, but other than that, he was very pleased and happy. And the staff with him were too, as were the guest lecturer's who were present. Even a number of my classmates said that the deal would go to my group. Whew!
As the groups finished one by one, it slowly began to dawn on us that no other group apart from mine, and Edmond's, had any chance of impressing the clients. Edmond's was done extremely beautifully as well (he is the god of the major... so yeah) and his group's presentation was very professional. It was very obvious that apart from these two groups, the bigshot didn't like any of the other groups works at all. I felt pretty pleased. My group, made up of averages, manages to compete with the gods' group? Hell, that's quite an achievement. Later on I overheard from the lecturers and some students that my group's design was very friendly-based, and my presentation style was very casual and chilled. Edmond's group was very professional and crisp in presentation. So it depended on whether they wanted to make their direction of their enzymes friendly, or professional. Like I said, to think that my group could compete with Edmond's, is awesomeness.
A few weeks later, I had Leon's final class in corporate literature, where I ended up with a C , and henry's advertising campaign class, where I had to make a TV commercial for Mentos. All these were completed, and that just leaves my graduation exhibition. I've been helping out in the carpentry and painting for the set ups, the last few days, from late night to around 4-5am. Add to the fact that I'm in the marketing team for the committee, and you'd think I'd go nuts. But TOA's already made me insane, so this isn't such a big deal.
I have a job interview in a few more hours. Lmao. Nitez.